Eager to start waxing but don’t know how? Before you can make money waxing, you need to be sure that you have all of the necessary equipment and supplies in order to provide your clients with an efficient service.
It’s easy to get carried away buying all of the items that you can think of, but it’s important to stay focused on what you’ll actually use in your waxing practice, not just what’s cute or trendy! If you’re planning to start waxing business, we’ve compiled this list of tools and supplies that are a must-have for your salon.
The Basics: What Is a Brazilian Wax?
Brazilian waxing isn’t for everyone. If you’re pregnant, for example, your doctor may advise against it, since getting a Brazilian can throw off your pubic hair and leave you with an unattractive patch just above your vaginal opening (no matter how skilled your aesthetician is).
Wax-on-wax-off: Aestheticians say that before they start working on you, they have to do a quick bit of shaping so that when they yank away all of your hair it will be uniform in length.
Before You Begin: Do Your Research
Before starting any new endeavour, it’s important to do your research. This includes knowing how much competition there is in your area and even which procedures you should be offering (eyebrow shaping? leg waxing? upper lip? etc.). Also consider whether you want to start a mobile service or a brick-and-mortar location.
When building out your online presence, make sure that your website is top notch and that you have social media accounts on all major platforms. The more visibility and credibility you can build early on, the better off you’ll be down the road.
Be Realistic About Your Income Goals
If you want to make a living by running your own beauty salon, you need to be prepared for it not happening overnight. How much money you bring in will likely depend on how many hours you’re willing to work and how much time and energy you’re able to devote toward marketing.
You should also consider what your living expenses are, as well as how much it will cost to rent a space for your salon. It may sound simple, but if you don’t plan realistically—and carefully—your dream of starting a waxing business could quickly turn into just another hair-pulling nightmare.
Evaluate Your Competition
One of the smartest things you can do as you think about getting into a new industry is to take stock of what’s already out there. The more you know about what works and what doesn’t in an existing industry, the better off you’ll be when it comes time for your own entry.
Evaluating competition involves understanding not just pricing and product comparisons, but also marketing strategies and other elements that will directly affect your own startup.
You want to see what works—and how others are reaching customers without spending too much money (your initial capital may be limited). This information helps give you clarity on some of your biggest decisions down the line.
Setting Up Shop
If you want to start a home-based business, one of your first steps will be choosing a location for your workspace. Ideally, you’ll want your workspace to be in an area of your home that isn’t used frequently and is away from noise and activity. Choose a place that’s at least eight feet by eight feet with overhead lighting and electricity.
If you have access to an unused room or basement, consider turning it into an office space; otherwise, any table or desk in a relatively quiet room should suffice. A few other home-business basics: Your workspace should always look professional — clean surfaces are key here. Keep tools like scissors, tape measures and staplers away from children and pets so nothing gets damaged.
Develop A Marketing Plan
In addition to creating a viable budget, you need a marketing plan that addresses where your customers will come from, what they’ll be looking for and how you’ll deliver on their needs.
A solid marketing plan is vital to creating an effective strategy for drawing in potential customers. To help you create one of your own, check out our guide on developing a marketing plan. And when it comes time to implement that plan, try some of these strategies.
Marketing Your Services Outside Your Salon Space
It can be easy to forget that you need to market your services in order for people to learn about them. After all, you’re providing a service, so it seems like word of mouth and advertising should work on their own—but that’s rarely how it works in reality.
It takes money, time, and effort—so make sure you have a marketing strategy in place before you launch your new venture! Use these tips as a start and expand from there
Getting Customers Through the Door
If you’re trying to start a waxing business, making it through your first year is usually contingent upon securing a solid customer base. Your best strategy for nabbing clients may be focusing on friends, family, and acquaintances at first until your services are widely known.
Once you’ve mastered getting referrals, consider broadening out by reaching out to targeted groups like local hair salons, gyms and spas—these places will likely have steady streams of potential clients who trust that they’ll receive reliable services from fellow businesses in their vicinity.
Finally, don’t overlook social media as a way to promote your new venture; finding platforms that specialize in connecting with niche markets might give you an edge when it comes time for some initial outreach.
Think Like a Business Owner, Not an Employee
As tempting as it is to take a more laid-back approach when you’re starting a new job, remember that there are certain rules you have to follow if you want your time at that company—or any other—to be successful. For example, be on time for every meeting and never show up unprepared. Be sure not only to respect your boss, but also everyone else in your office, from high-level executives down through individual colleagues.
Learn what it takes to succeed in your position by doing things such as reading industry magazines and attending conferences related to your field. Finally, focus on ways you can make yourself an invaluable asset during your tenure; getting promoted is one way of ensuring a lengthy career with that particular company.
Conclusion
If you want your clients to walk out of your store satisfied, looking good and feeling confident with their appearance, it’s a good idea to invest in supplies that can help minimize discomfort and make things easier. That’s why we’ve compiled a list of tips on how to get started with your own at-home beauty salon.
We’ll go over important safety considerations, useful tips on finding new customers and suggestions for maximizing profits with minimal expenses! Wax on – if you want that extra bump in income! Wax off – if you want people lining up to work with you!
